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About Us

Our veterinary profession is becoming more feminised; there is a growing need for practices to provide friendly environments that cater to all of our team if we wish to have thriving practices, happy teams, and excellent outcomes for our clients and patients.

Due to the change in the demographics of the profession, 97% of our team members are women.


Women are also predominantly the primary caregivers of their children. This is where Smooth Operating Vets comes in.

We understand the pressures of running a business where your team members are managing a successful and rewarding career whilst still having a life. Be it family, sports, traveling, or whatever.

We understand the pressures of being the vet, tech, nurse, and support staff, who want a successful and rewarding career but cannot work the 50 to 60 hours expected previously.

We understand that our team members are highly educated, highly motivated, and highly dedicated and will be an asset to your practice.

And in this day and age, we all need to work differently from previous generations.

Everyone is looking for a great culture, communication, flexibility, continuing education, career prospects, and financial reward in their career now.

We as practice owners and managers, need to provide it so that each of us can,

“Bring our best person, to do our best work, in our own best time.”

Jocelyn has had 40 years of experience in the vet profession and has a thriving vet practice.

She has developed and documented everything that you need to start and or manage your clinic to ensure that you also have a great culture and workplace for your team.

Jocelyn is available to mentor you through many aspects of starting and growing your veterinary practice.

Jocelyn has done it and is still doing it.

She also knows the unconscious bias that women still have to manage when they approach banks and other institutions when they want to get a loan go into business themselves or even negotiate a flexible pathway.

So, if you want to get ahead in your career, be it starting a practice or developing a great culture and workplace at your practice, let’s talk about it.

Schedule a consultation today to take the first step towards unlocking the full potential of yourself and or your veterinary practice.


In 2024 Jocelyn will be the keynote speaker at a USA conference and also present at the WVAC (World Veterinary Association Congress) in Cape Town.


Jocelyn has presented on webinars, podcasts, and at conferences. The most recent ones have been the VetForum International in Singapore, the subject was, “Tackling recruitment and retention: How to work with a highly educated, motivated and dedicated feminized workforce.”

She also presented at The Vet Success Summit for the Practice Success Collective, at the Australian Veterinary Association conference in 2023 and 2022, the VetExpo in Sydney, and the Vet Business Group Summit in Melbourne, speaking about how we as practice owners and managers need to recognise and adapt to the feminisation of our profession.

Jocelyn is dedicated to inspiring and enabling women vets to achieve whatever they desire in their careers, be it owning a practice, working as a specialist or GP vet, or whatever is chosen while balancing it with their families and their lives.

If you have an event, conference, podcast, or webinar that would benefit from a presentation by Jocelyn,


please e-mail her >>



Our Programs

Work with me to fast-forward your ambitions

If you want to:

  • Start a new practice, And/or

  • Find more financial, professional, and life freedom in your practice.​

I have a Smooth Operating Vet Practice; I have been there and am doing that.

Owning and running a vet practice is hard work, but the rewards are well worth it, gaining you financial, professional, and time freedom.

AND, it can be a whole lot easier if you have access to all the information, experiences, and knowledge that I have right now.

If you are looking for 1-1 mentoring to start a new practice, or “de novo” practice as they are called now, or want to find more financial, professional, and life freedom in your practice.


Schedule a consultation today to take the first step towards unlocking the full potential of yourself and or your veterinary practice.


We can have a chat about your ideas and plans and see if we can make it happen together!

Get our newsletters if you want to know more about us and what we do!


I write down-to-earth, pithy, and realistic newsletters.

They are from the heart and the real events happening day to day in a regional veterinary practice.

I write about what happens and why we do what we do to achieve a thriving, profitable, and happy veterinary practice.

A Smooth Operating Vet Practice.

If you would like to receive our newsletters for hints, ideas, and some real and practical information, and you can join our super group of Smooth Operators!

Please click below to send your contact details.


Check Out The Following Graph

The graph below, shows clearly that there are changes in our veterinary profession.  This gives us a great opportunity to guide the profession, so that, where women veterinarians are the primary caregiver to children, they can return to their careers and do the work that they love.


​Women are needed!! 

There are fewer and fewer males taking on a veterinary career and so pathways to ensure that we do not lose these women from our profession, need to be structured, right now!! 

I am looking at ways of facilitating women back to practice and so am looking for feedback on what YOU are wanting. 


Practice managers/owners as well as veterinarians, call me so that we can work together to start filling the vet positions with experienced dedicated vets.


80% of vets are women!

"In 1983, the year I graduated, there were 50% women graduates.  Now there are 80% women graduates.  Even though we have many more graduates now, the ratio is the same.  Women have the children, we MUST find ways to manage their return to practice."

- Dr Jocelyn Birch-Baker, Founder, Smooth Operating Vets

feminisation of the workforce

"Of the respondents, 67% were female and 33% were male.  Five respondents identified as 'Other'.  This compares with the 2016 survey where 63% were female and 38% were male and the 2014 survey where 60 % were female and 40% were male.  The trends are consistent with increased feminisation of the veterinary workforce."

- AVA Australian Veterinary Workforce Survey 2018


A practice profile of 
High Street Veterinary Surgery


By: James Westgate

Published  in the "Veterinary Business Journal"  May 2021.  


Clock and Plant

0419 634 702

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