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Smooth Operating Vets is the name I chose as it encapsulates how I like to work. In a team where everyone knows their talents and calmly does their very best in an encouraging and supportive place.


My vision is to ensure that all veterinary women have the opportunity to do this. To return to practice with the skills, knowledge, and confidence they need the clinic is supportive and flexible and everyone works together, basically like a community, to achieve the goals of everyone.

I am keen to work with individuals wanting to get back to practice, as well as practices that are looking for dedicated wonderful, and knowledgeable veterinarians.


Life for us is not the same as it was 30 years ago.

New systems and values need to be put into place so that we can all achieve our goal of being, Smooth Operating Vets.

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About Dr Jocelyn Birch-Baker BVSc (Hons)

Jocelyn graduated as a veterinarian 40 years ago, and now runs a thriving and profitable vet practice in regional Queensland.

She is a founder, thought leader, speaker, practice owner, veterinarian, and mother.

Jocelyn has experienced many areas of the vet profession since graduation in 1983. From the cattle industry to mixed and small animal clinics. She has held positions on National and State Boards and Committees and has taken time out from her career to raise her children.

As the Owner of High Street Veterinary Surgery, Jocelyn has hands-on, day-to-day experience in today’s veterinary marketplace. She understands the complexities of running a profitable practice while having an excellent lifestyle for herself and every team member.

As the founder of Smooth Operating Vets, Jocelyn is working to create Smooth Operating Vet Practices. Jocelyn has been a speaker at conferences, nationally and internationally, and has done many podcasts and webinars, speaking about how we as a profession must change our workplace systems to keep our fantastic women veterinarians in the clinical space.

In 2022, Jocelyn won the Australian Veterinary Association, Veterinary Business Group, and Veterinary Business Thought Leader Award, sponsored by Hills and Covetrus.

Jocelyn was invited to present at the VetForum International in Singapore, the subject was, “Tackling recruitment and retention: How to work with a highly educated, motivated and dedicated feminized workforce.”

She also presented at The Vet Success Summit for the Practice Success Collective, and at the Australian Veterinary Association conference in 2023 and 2022, the VetExpo in Sydney and the Vet Business Group Summit in Melbourne.

Jocelyn is dedicated to inspiring and enabling women vets to achieve whatever they desire in their careers, be it owning a practice, working as a specialist or GP vet, or whatever is chosen while balancing it with their families and their lives.

Contact Us

To fast forward your ambitions to either:

  • Start a new practice, or

  • Develop the culture and have a great workplace at your clinic.

If you are looking for financial, professional, and time freedom, schedule a consultation today to take the first step towards unlocking the full potential of your future veterinary practice."

If you would like to receive our newsletters for hints, ideas, and some real and practical information, please click below, and you can join our super group of Smooth Operators!


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If you have an event, conference, podcast, or webinar that would benefit from a presentation by Jocelyn, please e-mail her >>

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0419 634 702

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